Generally hated American sports columnis Jay Mariotti quit the Chicago Sun-Times this week (likely setting the record for the all-time shortest resignation letter, an email that said: "I quit").
How did local sports fans react to the news?
By taking out subscriptions to the paper...a fact that the Sun-Times marketing people jumped all over. Here's the rather brilliant banner headline from the Sun-Times:
At a time when newspapers are allegedly dying, here's a simple business model that is guaranteed to put the circulation numbers through the roof: fire Damien Cox and I'll take out a five day subscription to the Star. Throw in DiManno and I'll make it a multi-year, seven day commitment and I'll encourage every member of Leafs nation to do the same.
The Print Measurement Bureau won't know what hit them.