I've been getting lots of hits lately from people who are looking for the advert/letter that the Leafs put in the Toronto Sun earlier this week. Luckily, the folks over at Torontoist have a scan and a full copy of the text.
You can read the whole thing, along with Torontoists commentary, here.
Here's what the actual ad said:
Thank you for your unwavering support during the 2006-07 season.
We are disappointed that we didn't achieve our primary goal of advancing to the playoffs and competing for the Stanley Cup. It has been an exciting season, with several teams in an unprecedented battle for the few final playoff spots. You were with us every step of the way.
Leafs fans are the greatest fans in hockey. We share your disappointment. However, we accomplished much along the way that puts us in a great position moving forward to pick up those few points in the standings needed to reach that next level.
This season provided exciting win streaks that resulted from outstanding team play in the face of injury and adversity; the further development of our young players; memorable tributes to Leafs legends Borje Salming, Red Kelly, and Hap Day; and the reunion of the 1967 Stanley Cup Champions.
Preparations for next season are already underway. We know we will be better next year as so many of our younger players will have gained from the experience. Every member of our staff will work diligently in the weeks and months ahead to continue to move the team forward toward the ultimate goal of bringing the Cup back to Toronto.
If I was the Leafs communications director, I don't know that this is the route I would have gone. A badly written letter in one of the Toronto dailies? Really? This is the best they could do?